Sr. Director, Product Marketing

Company: Kyocera Mita America
Location: Fairfield
Posted on: January 20, 2023

Job Description:

Overview
When you join Kyocera Document Solutions America, Inc. you are joining an organization that is deeply rooted in the Philosophy of "doing what is right as a human being". Through this Philosophy, our employees are passionate about providing best in class customer service through efficiency, accountability and a sense of urgency all while putting knowledge to work to drive change.
In addition, we're a Great Place to Work--- and we really mean it! Kyocera Document Solutions America, Inc. was officially certified a Great Place to Work in 2022. An organization earns this distinction when its employees have expressed their trust the people they work for, have pride in what they do and enjoy the people they work with.
The Senior Director, Product Marketing will play a crucial role in crafting the strategic direction for the overall Product & Services roadmap for Kyocera Document Solutions America, Inc. Working closely with the VP of Corporate Marketing as well as the VP of ICT Services, this role will be responsible for leading a team of product marketing experts in developing comprehensive go-to-market strategies for products and services the company chooses to bring to market.
A sense of urgency and efficiency are critical skill sets for this role with a strength in multitasking across various product disciplines. This will include, but is not limited to, hardware and software products developed by Kyocera Document Solutions Corporation, locally developed software products, the introduction of new services, and all 3rd party products that will be sold through Kyocera channels in the Americas. A deep understanding of product lifecycle management as well as GTM strategy development and execution will drive the day-to-day interaction with the product marketing and as well as the rest of the corporate marketing team.
Responsibilities
+ - - - - - - - - - - Overall product lifecycle management that includes product portfolio rationalization.
+ - - - - - - - - - - Oversee and support the team with the design and execution of go-to-market strategies. Including but not limited to market analysis and product positioning, marketing collateral, digital marketing strategies, technical requirements, business planning, sales enablement, support, training, and sales strategy implementation.
+ - - - - - - - - - - Management and execution of pricing and approval process for new and existing offerings.
+ - - - - - - - - - - Responsibility for the mentoring and development of a team of product marketing managers and product specialists.
+ - - - - - - - - - - Ability to provide structured feedback to executive management and R&D teams for product enhancements and product future roadmap development, including VOC/VOM data.
+ - - - - - - - - - - Identification and recommendation of new products/services to bring to market within KDA-G.
+ - - - - - - - - - - Work closely with Sales Administration on forecasting activities and phase in/out strategies for product launches.
+ - - - - - - - - - - Develop pricing and promotional strategies and proposals as needed to drive Kyocera's revenue and profit.
+ - - - - - - - - - - Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, and consumer trends in order to translate results into actionable insights for the marketing team
Supervisory responsibilities
Supervises assigned employee(s) within the Product Marketing team and carries out supervisory responsibilities in accordance with company policies. These responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; conducting performance and salary reviews; rewarding and disciplining employees; addressing complaints and resolving problems; coaching, mentoring, and developing team members to further their skills and knowledge; creating and monitoring development plans; setting performance expectations/goals; forecasting staffing needs and planning for peak times and absences; enforcing department policies and procedures.
Qualifications
Required:
+ - - - - - - Bachelor's degree with a major or emphasis in Marketing, Communications, or related field. MBA preferred.
+ - - - - - - Minimum 10 years of experience in B2B marketing required. Minimum 5 years of experience in a leadership role required.
+ - - - - - - Experience working with in-house sales team a plus.
+ - - - - - - Experience in leading and managing large, complex projects.
+ - - - - - - Experience with data, measurement, and analytics competency preferred.
+ - - - - - - Superb leadership, communication, and collaboration capabilities.
+ - - - - - - Excellent time-management and organizational skills.
+ - - - - - - Advanced ability to drive creativity and innovation.
Other considerations
The Corporate Marketing Group works with an Agile methodology and uses Scrum as a framework for planning purposes. The team plans its activities in sprints of three weeks and captures all the activities in a digital platform (Jira). Four teams run four sprints in parallel and they conduct ceremonies regularly. The Senior Director for Product Marketing must be familiar with Agile and Scrum and will play a critical role to keep enforcing and enhancing this way of working so the team deliver the highest possible quality in the most efficient way.
Note
This is a general description of the duties and responsibilities most frequently required of this position. The company may from time to time request that the incumbent perform other related tasks and assume reasonable responsibilities that have not been specifically included in this description.
Kyocera Document Solutions America, Inc is a group company of Kyocera Document Solutions Inc., a global leading provider of total document solutions based in Osaka, Japan. The company's portfolio includes reliable and eco-friendly MFPs and printers, as well as business applications and consultative services which enable customers to optimize and manage their document workflow, reaching new heights of efficiency. With professional expertise and a culture of empathetic partnership, the objective of the company is to help organizations put knowledge to work to drive change. Kyocera is looking for enthusiastic and innovative people to help our customers run their businesses more efficiently and more profitably. We offer a generous benefits package including medical, dental and vision plans, a 401k match, flexible spending, disability and life insurance, plus paid time off and holidays.
KYOCERA Document Solutions America, Inc. is an Equal Opportunity Employer, a VEVRRA Federal Contractor, and complies with all applicable federal, state, and local laws regarding nondiscrimination. Kyocera provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or protected veteran status. Qualified minorities, women, protected veterans and/or individuals with disabilities are encouraged to apply.

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