Sr. Director, Product Marketing
Company: Kyocera Mita America
Location: Fairfield
Posted on: January 20, 2023
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Job Description:
Overview
When you join Kyocera Document Solutions America, Inc. you are
joining an organization that is deeply rooted in the Philosophy of
"doing what is right as a human being". Through this Philosophy,
our employees are passionate about providing best in class customer
service through efficiency, accountability and a sense of urgency
all while putting knowledge to work to drive change.
In addition, we're a Great Place to Work--- and we really mean it!
Kyocera Document Solutions America, Inc. was officially certified a
Great Place to Work in 2022. An organization earns this distinction
when its employees have expressed their trust the people they work
for, have pride in what they do and enjoy the people they work
with.
The Senior Director, Product Marketing will play a crucial role in
crafting the strategic direction for the overall Product & Services
roadmap for Kyocera Document Solutions America, Inc. Working
closely with the VP of Corporate Marketing as well as the VP of ICT
Services, this role will be responsible for leading a team of
product marketing experts in developing comprehensive go-to-market
strategies for products and services the company chooses to bring
to market.
A sense of urgency and efficiency are critical skill sets for this
role with a strength in multitasking across various product
disciplines. This will include, but is not limited to, hardware and
software products developed by Kyocera Document Solutions
Corporation, locally developed software products, the introduction
of new services, and all 3rd party products that will be sold
through Kyocera channels in the Americas. A deep understanding of
product lifecycle management as well as GTM strategy development
and execution will drive the day-to-day interaction with the
product marketing and as well as the rest of the corporate
marketing team.
Responsibilities
+ - - - - - - - - - - Overall product lifecycle management that
includes product portfolio rationalization.
+ - - - - - - - - - - Oversee and support the team with the design
and execution of go-to-market strategies. Including but not limited
to market analysis and product positioning, marketing collateral,
digital marketing strategies, technical requirements, business
planning, sales enablement, support, training, and sales strategy
implementation.
+ - - - - - - - - - - Management and execution of pricing and
approval process for new and existing offerings.
+ - - - - - - - - - - Responsibility for the mentoring and
development of a team of product marketing managers and product
specialists.
+ - - - - - - - - - - Ability to provide structured feedback to
executive management and R&D teams for product enhancements and
product future roadmap development, including VOC/VOM data.
+ - - - - - - - - - - Identification and recommendation of new
products/services to bring to market within KDA-G.
+ - - - - - - - - - - Work closely with Sales Administration on
forecasting activities and phase in/out strategies for product
launches.
+ - - - - - - - - - - Develop pricing and promotional strategies
and proposals as needed to drive Kyocera's revenue and profit.
+ - - - - - - - - - - Understand key marketing performance metrics
and tracking tools to provide market research, forecasts,
competitive analysis, and consumer trends in order to translate
results into actionable insights for the marketing team
Supervisory responsibilities
Supervises assigned employee(s) within the Product Marketing team
and carries out supervisory responsibilities in accordance with
company policies. These responsibilities may include interviewing,
hiring, and training employees; planning, assigning, and directing
work; conducting performance and salary reviews; rewarding and
disciplining employees; addressing complaints and resolving
problems; coaching, mentoring, and developing team members to
further their skills and knowledge; creating and monitoring
development plans; setting performance expectations/goals;
forecasting staffing needs and planning for peak times and
absences; enforcing department policies and procedures.
Qualifications
Required:
+ - - - - - - Bachelor's degree with a major or emphasis in
Marketing, Communications, or related field. MBA preferred.
+ - - - - - - Minimum 10 years of experience in B2B marketing
required. Minimum 5 years of experience in a leadership role
required.
+ - - - - - - Experience working with in-house sales team a
plus.
+ - - - - - - Experience in leading and managing large, complex
projects.
+ - - - - - - Experience with data, measurement, and analytics
competency preferred.
+ - - - - - - Superb leadership, communication, and collaboration
capabilities.
+ - - - - - - Excellent time-management and organizational
skills.
+ - - - - - - Advanced ability to drive creativity and
innovation.
Other considerations
The Corporate Marketing Group works with an Agile methodology and
uses Scrum as a framework for planning purposes. The team plans its
activities in sprints of three weeks and captures all the
activities in a digital platform (Jira). Four teams run four
sprints in parallel and they conduct ceremonies regularly. The
Senior Director for Product Marketing must be familiar with Agile
and Scrum and will play a critical role to keep enforcing and
enhancing this way of working so the team deliver the highest
possible quality in the most efficient way.
Note
This is a general description of the duties and responsibilities
most frequently required of this position. The company may from
time to time request that the incumbent perform other related tasks
and assume reasonable responsibilities that have not been
specifically included in this description.
Kyocera Document Solutions America, Inc is a group company of
Kyocera Document Solutions Inc., a global leading provider of total
document solutions based in Osaka, Japan. The company's portfolio
includes reliable and eco-friendly MFPs and printers, as well as
business applications and consultative services which enable
customers to optimize and manage their document workflow, reaching
new heights of efficiency. With professional expertise and a
culture of empathetic partnership, the objective of the company is
to help organizations put knowledge to work to drive change.
Kyocera is looking for enthusiastic and innovative people to help
our customers run their businesses more efficiently and more
profitably. We offer a generous benefits package including medical,
dental and vision plans, a 401k match, flexible spending,
disability and life insurance, plus paid time off and holidays.
KYOCERA Document Solutions America, Inc. is an Equal Opportunity
Employer, a VEVRRA Federal Contractor, and complies with all
applicable federal, state, and local laws regarding
nondiscrimination. Kyocera provides equal employment opportunities
to all employees and applicants for employment without regard to
race, color, religion, gender, sexual orientation, national origin,
age, disability, or protected veteran status. Qualified minorities,
women, protected veterans and/or individuals with disabilities are
encouraged to apply.
Keywords: Kyocera Mita America, Fairfield , Sr. Director, Product Marketing, Executive , Fairfield, California
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