Lead Associate, Integrated Campaigns & Experiential Marketing (P2)

Company: Save The Children
Location: Fairfield
Posted on: March 15, 2023

Job Description:

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting the following page: Lead Associate, Integrated Campaigns & Experiential Marketing (P2) Staff whose work requires or potentially could require any in-person interaction with Save the Children colleagues, partners, or beneficiaries must be fully vaccinated against COVID-19 unless otherwise required by law. Save the Children complies with federal, state, and local laws with regard to accommodations related to this policy.SummaryThe Lead Associate, Integrated Campaigns and Experiential Marketing will work under direction from the Senior Advisor, Integrated Marketing to plan and execute marketing campaigns for Save the Children to help advance marketing objectives and impact goals. You will collaborate with cross-functional teams and subject matter experts (Creative, Communications, Digital Marketing and Fundraising) to deliver consistent messaging in all marketing touchpoints that creates a measurable impact on brand metrics. You will also be responsible for activating around cultural and calendar moments to create engagement opportunities for current and potential supporters. You will oversee campaign execution including experiential/events management and be responsible for measurement and analyzing results of brand marketing initiatives.What You'll Be Doing (Essential Duties)Integrated Campaign Management (50%)

• Work with the Lead Advisor to research, identify and recommend offline and online marketing concepts that build familiarity for Save the Children in core areas of impact: Conflict, Education and Hunger. Develop tactical plans, timelines and annual / seasonal/ integrated calendar moments to advance mission impact and brand preference.
• Manage implementation, execution, and measurement for brand campaigns. Collaborate with internal teams and agencies/ vendors to create, implement and ensure brand content is delivered and aligns with overall marketing strategies across owned, paid, and earned channels.Experiential and Event Marketing (25%)
  • Identify opportunities to tell the brand story through experiential marketing. This includes working with other Divisions (Save the Children Action Network, Corporate Partnerships, Workplace Giving and Employee Engagement) to maximize brand exposure through owned events, industry conferences and summits, etc.
  • Manage on-the ground execution of Save the Children brand experience at key events including but not limited to National tours, event/industry conferences and forums and partner events.Campaign Reporting and Measurement (25%)
    • Document campaign performance to report on effectiveness, opportunities and lessons learned. Work with analysts and cross functional teams to develop and deliver performance reports, insights and recommendations for actions or revisions to brand marketing campaigns.
    • Implements tests and learns. Partners across departments and business units to build, track, and optimize brand campaigns.Required Qualifications
      • Minimum of a High School Diploma or equivalent, plus at least 3 years of relevant experience
      • Demonstrated experience working in complex, matrixed organizations
      • Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally
      • Demonstrated commitment to fostering and maintaining and environment of diversity, inclusion, and belonging
      • Professional proficiency in MS Office suite
      • Professional proficiency in spoken and written EnglishPreferred Qualifications
        • Demonstrated ability to work well under pressure, handle numerous projects simultaneously with attention to detail.
        • Demonstrated experience working as a team player and building relationships
        • Results driven professional with proven track record of driving success
        • Experience managing external vendors/partners
        • Demonstrated experience working independently to solve problems and make decisionsCompensation Save the Children is offering the following salary ranges for this position, dependent on candidate location: -
          • Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $66,300 - $74,100 base salary -
          • Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $60,350 - $67,450 base salary -
          • Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $54,400 - $60,800 base salary - Actual base salary may vary based upon, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location. Why you should join the Save the Children Team---Save the Children US offers outstanding benefits that include health, dental, vision and life insurances, pet insurance, short-term and long-term disability coverage, an Employee Assistance Program, 403(b), generous vacation, personal sick leave, family leave, parental/adoption leave, commuter benefits, dress for your day, and much more. -Click here to learn more about how Save the Children US will invest in YOU!About Save the ChildrenNo matter your role when you join Save the Children, each and every day you will challenge yourself to devote your skills, talent and expertise to changing the world for kids. It's an ambitious goal, and a meaningful one no matter how you see yourself professionally: an accountant, a writer, a data analyst, a teacher, a driver, a designer, or any one of the hundreds of dozens of roles we're looking to fill every day.You see, Save the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children - every day and in times of crisis - transforming their lives and the future we share. -Our work for children and their families requires that we commit-at every opportunity-to work together to identify and dismantle persistent systemic and structural racism, inequality, and any other forms of discrimination in this country and beyond. As an anti-racist organization, Save the Children will not tolerate discrimination in any form-in our employment practices, amongst our staff, in our leadership or toward the people we serve. We stand in solidarity with -all -people to fight for equal rights, justice, inclusion, and belonging. -We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. Save the Children complies with all applicable laws. -Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse. In addition, it is Save the Children's policy to create and proactively maintain an environment that aims to prevent and deter any actions and omissions, whether deliberate or inadvertent, that place children at the risk of any kind of child abuse. All our representatives are expected to conduct themselves in a manner consistent with this commitment and obligation.Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Save The Children, Fairfield , Lead Associate, Integrated Campaigns & Experiential Marketing (P2), Advertising , Fairfield, California