Marketing Acquisition Strategist, Advisor (P3)

Company: Save The Children
Location: Fairfield
Posted on: August 3, 2022

Job Description:

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting the following page: Job Category: Supporter Loyalty Marketing Fairfield, CT
Fairfield, Town of, CT 06825, USA
Staff whose work requires or potentially could require any in-person interaction with Save the Children colleagues, partners, or beneficiaries must be fully vaccinated against COVID-19 unless otherwise required by law. Save the Children complies with federal, state, and local laws with regard to accommodations related to this policy. SummaryThe Sustainer Acquisition and Retention team is responsible for acquiring qualified new supporters and deepening the commitment of existing supporters giving to Save the Children's two sustainer programs (undesignated and child sponsorship), which is key to achieving our ambition to reach 3 million supporters by the end of 2025.The Acquisition Strategist (Advisor) is responsible for seeking out and driving growth in Save the Children's sustainer programs, helping to lead the acquisition strategy across all channels in partnership with the Acquisition Senior Director. This includes direct management of Canvassing and other test marketing channels. You will work closely with colleagues on the Acquisition team, as well as Digital, to plan and develop acquisition strategies across organic and paid digital channels, email, SMS, DRTV and Connected TV, among others. You'll also be responsible for building the sustainer forecasts and budget plans in partnership with your colleagues, analyzing past performance data and identifying trends, turning them into actionable results that will help maximize ROI.What You'll Be Doing (Essential Duties)Strategic planning and channel management - 50%

• In partnership with Acquisition Senior Director, agency partners, and internal stakeholders, plan and implement annual sustainer acquisition marketing strategies across channels
• Seek out and build new opportunities to drive new sustainers and identify opportunities across existing programs to drive efficiencies in order to maximize ROI
• Manage relationships with outside vendors, including, when applicable, creative oversight, contract negotiations and defining scopes of work
• Oversee Canvassing channel, working with partners to build & lead trainings, streamline & produce actionable reporting and develop annual strategy to maximize ROI
• Travel to canvassing sites and offices for quality assurance and training sessions (up to 25%)
• Partner with colleagues in Supporter Engagement to develop strategies to reach audience growth targetsAnalysis & Evaluation - 30%
  • Monitor performance and spend of acquisition campaigns and identify areas for optimization
  • Design and evaluate testing plans across channels and translate quantitative data into actionable recommendations
  • Report against KPIs and provide actionable analysis for campaign success
  • Participate in monthly/quarterly meetings providing strategic updateBudget - 20%
    • Support Senior Director in providing monthly and yearly budget updates to key stakeholders
    • Monitor growth opportunities or threats that impacts agency revenue and supporter growth goals
    • Other tasks to support program implementation and improvements as required Required Qualifications
      • Minimum of a Bachelor's degree or equivalent experience, plus at least five (5) years of relevant experience
      • Proven data guided acquisition or performance marketing experience including developing and implementing strategic marketing plans
      • Proven networking and relationship-building skills, with a team orientation
      • Demonstrated comfort presenting to a group to deliver trainings
      • Demonstrated data analysis skills
      • Experience with budget management, financial planning and forecasting
      • Professional proficiency in MS Office suite, including Excel skills (vlookup, pivots, macros)
      • Professional proficiency in spoken and written English
      • Demonstrated detail-orientation and ability to successfully deliver results while balancing multiple deliverables, often with competing deadlines
      • Demonstrated ability to communicate and collaborate successfully with individuals and teams at all levels, both internal and external
      • Demonstrated commitment to fostering a culture of diversity, inclusion, and belongingPreferred Qualifications
        • Demonstrated understanding of attribution methodologies
        • Experience with membership or sustainer marketing program oversightWhy you should join the Save the Children Team---Save the Children US offers outstanding benefits that include health, dental, vision and life insurances, pet insurance, short-term and long-term disability coverage, an Employee Assistance Program, 403(b), generous vacation, personal sick leave, family leave, parental/adoption leave, commuter benefits, dress for your day, and much more.Click here to learn more about how Save the Children US will invest in YOU!About Save the ChildrenNo matter your role when you join Save the Children, each and every day you will challenge yourself to devote your skills, talent and expertise to changing the world for kids. It's an ambitious goal, and a meaningful one no matter how you see yourself professionally: an accountant, a writer, a data analyst, a teacher, a driver, a designer, or any one of the hundreds of dozens of roles we're looking to fill every day.You see, Save the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children - every day and in times of crisis - transforming their lives and the future we share.Our work for children and their families requires that we commit-at every opportunity-to work together to identify and dismantle persistent systemic and structural racism, inequality, and any other forms of discrimination in this country and beyond. As an anti-racist organization, Save the Children will not tolerate discrimination in any form-in our employment practices, amongst our staff, in our leadership or toward the people we serve. We stand in solidarity withallpeople to fight for equal rights, justice, inclusion, and belonging.We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. Save the Children complies with all applicable laws.Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse. In addition, it is Save the Children's policy to create and proactively maintain an environment that aims to prevent and deter any actions and omissions, whether deliberate or inadvertent, that place children at the risk of any kind of child abuse. All our representatives are expected to conduct themselves in a manner consistent with this commitment and obligation.Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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